Brand identity · 2025

Dental Care Brand Identity System

A complete, friendly identity system for a modern dental clinic.

Dental visits make many people nervous. The brand had to feel warm and reassuring while still looking clinical and professional.

Soft shapes, a fresh teal palette and a smiling tooth symbol carried through every touchpoint.

A full identity system — logo, colours, typography, stationery and patient materials — ready to scale to new branches.

Colour palette

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Deliverables